Why read this post??
?Strategy does not require an understanding of trends. Trends whisper promises of futures that may not come to pass. Strategy requires a confrontation and a grappling with uncertainty. Uncertainty leads to the need for multiple possible ways for those uncertainties to play out, which ultimately requires scenarios. Once an organization effectively engages with scenarios it says, ?now I see, now I see,? not the answer, but the truth that it can?t possibly foretell the future, and therefore needs to practice active engagement and foresight in order to navigate the uncertain path forward.?
Listen to the music! This is an awesome post. ?See?Original Post.
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